tena men - brief statements
Director: timothy lanzone
tena men - “brief statements” - social campaign
How do you get men talking about a topic they often avoid? Start with something they already love, sports. In this engaging campaign for TENA Men, former Philadelphia Eagles player Brent Celek challenges everyday athletes to test their confidence across football, basketball, and other sports while opening the conversation around a more important topic: men's health.
Loaded Pixel partnered with UK-based creative agency Greenpark to bring this campaign to life in Philadelphia. Serving as the local production partner, our team managed the on-the-ground execution, including crew coordination, location logistics, production support, and the operational details needed to transform the creative concept into a polished commercial.
Shot at Eakins Oval in the heart of Philadelphia, the campaign combines humor, authentic interactions, and sports-inspired challenges to create an approachable message around a sensitive subject. By balancing entertaining moments with meaningful statistics and real conversations, the spot encourages men to have more open discussions about bladder health and take control with TENA Men.
