tena men - brief statements
Director: timothy lanzone
tena men - “brief statements” - social campaign
Loaded Pixel partnered with UK-based agency Greenpark to produce a fast, funny, and very Philly campaign for TENA Men, shot on location at Eakins Oval in Philadelphia.
Hosted by Eagles legend Brent Celek, the spot plays with the confidence men bring to sports while opening the door to a more honest conversation about men’s health. Built around quick man-on-the-street moments, playful physical challenges, and sharp graphic statistics, the campaign keeps the tone light, approachable, and entertaining while landing a real message.
Loaded Pixel handled the local production, bringing together the crew, location, logistics, and on-the-ground execution to help Greenpark bring the concept to life in the heart of Philadelphia.
