Penn Medicine & Philadelphia Flyers - “Grandpa Bill”
Director: Tim Lanzone
PENN MEDICINE x PHILADELPHIA FLYERS
When two iconic Philadelphia organizations come together, the result is a powerful story of community, performance, and partnership. This :60 brand commercial highlights the collaboration between Penn Medicine and the Philadelphia Flyers, showcasing the shared commitment both organizations have to excellence, teamwork, and supporting the Philadelphia community.
Loaded Pixel partnered with Penn Medicine and the Philadelphia Flyers to bring this campaign to life through full-service commercial video production. From the initial creative concept and script development through production and post-production, our team managed every stage of the process to create a polished, broadcast-ready commercial that captures the energy and identity of both brands.
The multi-day production required careful planning, creative direction, and seamless coordination across locations, talent, and production teams. Through cinematic visuals, dynamic storytelling, and thoughtful editing, Loaded Pixel created a brand piece that reflects the passion of Philadelphia sports while highlighting Penn Medicine's role as a trusted healthcare partner.
