Wawa - “What is This Place” - TV Commercial
Director: Tim Lanzone
Wawa - “What is This Place” - TV Commercial
As Wawa continued expanding into new markets along the East Coast, the brand wanted to introduce new customers to everything that makes Wawa unique. This playful :30 commercial takes viewers through a first-time Wawa experience, capturing the surprise and excitement of discovering just how much the store has to offer.
From freshly made hoagies and smoothies to dinner, drinks, and even unexpected conveniences, the spot builds on a simple question: "What is this magical place?" The fast-paced storytelling and humorous reactions create an engaging introduction to the Wawa experience while showcasing the variety available under one roof.
Loaded Pixel partnered with Wawa to bring the campaign to life through commercial video production, using energetic performances, dynamic visuals, and carefully paced editing to capture the sense of discovery at the heart of the concept.
