Wawa Has Tacos?!
Director: Timothy Lanzone
Wawa - “wawa has tacos?!” - TV Commercial
To help launch Wawa’s new taco offering, Loaded Pixel produced a playful, high-energy spot built around one simple idea: Wawa has tacos, and everyone wants in.
Set around a bright Wawa-branded taco stand, the campaign captures the surprise, excitement, and craveability of the new menu item through a mix of real reactions, quick comedy moments, and polished product beauty. From handoffs and first bites to a crowd of happy customers, the spot brings a fun, social energy to the launch while keeping the food front and center.
Loaded Pixel handled production and post-production, creating a broadcast-ready campaign that introduced tacos to Wawa’s audience in a way that felt fresh, approachable, and unmistakably Wawa.
