“summer of sandwiches” - hoagiefest!
Director: Tim Lanzone
Wawa - “summer of sandwiches” - hoagiefest
Few seasonal campaigns are as recognizable as Wawa Hoagiefest, and the 2025 "Summer of Sandwiches" campaign continues that tradition with vibrant visuals, energetic storytelling, and plenty of crave-worthy food. Celebrating Wawa's signature hoagies, clubs, quesadillas, and other fan favorites, the commercial captures the excitement of summer while promoting delicious meals priced at $6 and under.
Loaded Pixel partnered with Wawa to bring the Hoagiefest campaign to life through full-service commercial video production. Combining bold creative, fast-paced editing, and eye-catching food cinematography, the spot was designed to reflect the fun, colorful personality that has made Hoagiefest a summertime tradition for Wawa customers.
From detailed macro shots of freshly prepared sandwiches to bright lifestyle scenes inspired by road trips, picnics, and summer adventures, every frame was crafted to reinforce the campaign's message of great food, seasonal savings, and unforgettable flavor. Dynamic motion graphics, seamless transitions, polished color grading, and broadcast-quality finishing helped create a commercial that feels just as engaging on television as it does across digital and social media platforms.
