Wawa’s Raspberry smoothie
Director: timothy lanzone
Wawa - “Raspberry smoothies” - TV Commercial
To spotlight Wawa’s raspberry smoothie offering, Loaded Pixel produced a bright, summery spot shot on location in Cape May, New Jersey.
Built around the energy of a beach-town day with friends, the campaign captures Wawa smoothies as the perfect warm-weather treat: colorful, refreshing, and made for the moment. The spot blends lifestyle scenes, playful social-style photography, vibrant Cape May backdrops, and polished product beauty to create a fun, feel-good world around the drink.
Loaded Pixel handled production and post-production, delivering a fast, colorful campaign that brought Wawa’s smoothie lineup to life with a fresh summer energy.
