Wawa - “house husband” - TV Commercial

Wawa - “House husband” - TV Commercial

After Jason Kelce’s retirement from the NFL, he’s finally got more time at home—but that comes with a new set of expectations. In this playful spot, we explore Jason’s post-football life as he embraces the unexpected demands of being a full-time “house husband.”

The concept and script were developed by Wawa’s creative team, and Loaded Pixel handled everything from there—bringing the idea to life through full-scale production and post. We managed casting, location scouting, set design, crew coordination, and a shoot schedule tailored to Jason’s limited availability.

Our on-set team captured natural, humor-filled moments that stayed true to the tone and talent. In post, we handled editing, color, sound, finishing, and final delivery—ensuring the spot was polished, on-brand, and ready for broadcast.

This project is a great example of how we take existing creative and run with it—from first shot to final frame.